5thColumn is excited to announce that Alicia Avila has joined the team as our new Senior Channel Manager, Healthcare.


Alicia has been in Information Technology for over 20 years. She has a proven track record in Solution selling, working with strategic partners and building strong relationships across organizations. She is dedicated to helping companies understand how to leverage their current investment in IT infrastructure while helping them to align with their current business goals.


Alicia recently comes from the Healthcare Industry at Presence Health. There, she was part of their PMO / IS Strategy team. Over the last 2 years she has worked closely with different businesses, including Security, Telehealth, Marketing, Ministries, Clinical and Physician Practice. The last 6 months she got to work closely with the System Director of IS Security & Compliance on her top projects and assisted her as she built out their new security program. Inspired by her recent experience in healthcare security, Alicia has grown a passion for the cyber security market.


Alicia has worked for Fortune 500 companies such as Anixter, SBC, and AT&T where she focused on professional services and managed IT solutions. She brings well versed experience from Healthcare, Oil & Gas and Energy – all are highly regulated markets and full of complex environments with a mix of legacy hardware and a high number of applications. Since technology continues to be ever changing and disruptive, one needs to always be rethinking how to restructure one’s business strategy to compete; Alicia gets it and loves the constant challenge – she loves to collaborate and solve complex problems.


Alicia currently lives in Greenville, SC with her husband Carlos. When she is not working she finds time to play golf, travel, enjoy lake living and spends time with her family in Atlanta, Chicago and Houston. Alicia strives to make a difference in every situation she is involved in.


You can connect with Alicia via LinkedIn here or email her at aavila@5thcolumn.net.